Juniper's Media Methods

Juniper Media researches, authors and publishes information technology content in a variety of forms and distribution mediums. Multiple types of subject matter content within a given technology topic is normally assembled, tailored and dispersed among a network of complimentary channels which include the following resources and distribution channels.

• Highly Trafficked Web Site Portfolio. Trusted, highly relevant and information rich Web sites have become the go-to information sources for IT leaders and buyers seeking to educate themselves and ultimately develop a short list of IT solutions for purchase consideration. Juniper selectively disperses its media content across its proprietary portfolio of over 100 technology focused web sites as well as many other industry sites. IT leaders and web site readers are part of a following which visit and value Juniper content disbursed among preferred web site properties.

• Juniper Publisher Network. The Juniper Publisher Network (JPN) consists of over 100 publishing partners and highly relevant B2B third party sites and communities which compliment Juniper's Media network to extend the reach and number of industry destinations which serve IT buyers who seek to gather research, educate themselves and develop short lists of qualified vendor solutions.

• Original Research. Juniper authors and analysts deliver both original and compilation research as well as license third party research. Through its media channels, Juniper sponsors and participates in industry forums and has a tremendous reach and interaction with business executives, IT leaders and technology practitioners. Juniper leverages these communities and others with online surveys, research projects and controlled reviews in order to deliver easily digestible compilations of best practices, lessons learned, industry trends and group knowledge.

• Subscription Content. Juniper has become known for its independent observations, balanced opinions, data driven presentations and fact-based recommendations. Several recurring Juniper publications are subscribed to in advance and attract a impressive readership of senior executives and IT leaders.

• Proprietary Tools. Juniper authors have become appreciated for presenting highly technical topics in simple to understand models which can often be flexed or manipulated for individual reader purpose and benefit. Juniper makes extensive use of visualization diagrams, relative comparison models, object-oriented dynamic representations and summarized content presentations to provide snapshots of key technology findings and supplement technology content.

• Social Media. Juniper is a believer and advocate of social media strategies, tools, content and channels. The company routinely promotes and harvests user generated content from online forum communities, social networks, wikis, podcasts and independent and authoritative bloggers. Juniper also leverages in-house tools to converge and correlate data points and technology content from across social media channels in order to understand content velocity, gauge key findings and summarize key points for our readers.

• Executive Interviews. Interviews with some of the technology industry's most successful, interesting and provocative thought leaders provide insight and ideas that cannot be acquired elsewhere.

• Integrated Marketing Programs. Juniper's online marketing programs integrate various media and demand generation techniques in order to help business marketers reach targeted decision makers through our portfolio of web sites, email newsletters, webinars, social media networks and live events. IT leaders, business executives and other industry decision makers rely on Juniper media content for independent, high-quality, time-saving information services that help them stay connected, make informed purchase decisions and get ahead in their industries.