About Juniper Media | High Impact Technology Media

Juniper Media produces technology media content that helps thousands of IT buyers make better IT purchase decisions every day. Juniper Media is a global technology media company that aids technology buyers, advocates proven technology solutions and helps technology suppliers acquire new customers and increase revenues. Juniper's technology focus, global reach, original research, editorial content, syndicated coverage, web site portfolio, trusted brands and information delivery network make the company the best in the world at delivering education, research and analysis to business executives, information technology (IT) leaders and website readers looking for quick, trusted and fact-based content to develop short lists of IT solutions for purchase consideration.

Juniper Media is unsurpassed at educating website readers and IT buyers and acquiring qualified prospect leads for technology suppliers. Juniper manages some of the Internet’s best brands and website properties that serve IT buyers who survey the market and educate themselves in an effort to efficiently and effectively develop IT solution short lists for purchase evaluation.

Our competitive advantages which result in direct client value include the following:

• Trusted Source. Juniper has become of the top 10 most trusted educational and analysis technology sources for independent thought leadership as judged by technology buyers. Juniper website properties serve over one million technology leaders, industry practitioners, consultants and media and achieve a 91% reader satisfaction (for period ended June 30, 2009). It is the relationship with our brands’ website readers which provides an unmatched IT buyer lead acquisition effectiveness for our customers.

• Technology Focus. Technology media is our core competency. Our research, content and center of universe position revolve around enterprise business technology solutions. We are looked upon and called upon as thought leaders in the areas of SaaS, CRM & ERP business applications, cloud computing, social media, open source software, information security and enterprise IT strategies. The company’s web sites are recognized industry destinations for IT leaders, industry practitioners and community forums joined by the need to understand, collaborate and share information on highly critical topics.

• Valuable Content. Juniper brands publish a mix of proprietary research and licensed third party studies from recognized analyst firms. Juniper Labs performs reviews and analysis in order to deliver practical, purposeful and actionable insights and recommendations. Our independent assessments achieve fact based and balanced opinions with regard to IT supplier claims and IT products purported value. Our end result is to deliver timely, accurate and comprehensive analysis to support IT decision makers in making more informed decisions.

• Organic Leads. Unlike lead generation firms which simply procure PPC (Pay Per Click) adwords which lead to landing pages baited with poor quality content and superficial calls to action – and are little more than unqualified buyer fishing expeditions – Juniper analysts and journalists author original research findings and content that is credible, highly focused, syndicated and published on both online and offline mediums. IT buyers are attracted to Juniper brands for their value in supporting and influencing IT decision making. This in turn provides our IT supplier customers with far more qualified prospects.

• Global Reach. Our brands and demand generation platform are geographically dispersed by global region. This geographical specificity permits Juniper to acquire sales leads by country which can be very helpful for global IT suppliers or IT manufacturers seeking to send leads to business partners abroad.

• Risk Reduction. With Juniper lead generation programs you only pay for leads which match your qualification requirements.