Technology Brands

Juniper website properties are assembled in subject matter clusters with each contributing a complimentary and synergistic effect to the technology focus and overall group knowledgebase. Clusters support a hub of influence which promote increased readership, crowd sourcing, added community interaction and more intuitive learning for IT buyers.

An increased number of interactive sources provide strong behavioral data for continuous optimization. Juniper lead generation programs are based on years of highly examined IT buyer behavioral patterns demonstrated throughout each step of the procurement process. Supplementing our online and offline research with direct feedback and post sales third party surveying provides a continuous process of learning and optimization for our brands, tools and demand generation platform.

Juniper is also a passionate CRM advocate and nurtures a comprehensive CRM application which correlates buyer activities and related data over extended periods. The linking of buyer activities over time combined with the delivery of client specific content develops a trusted relationship with IT buyers and community participants.

Juniper Media brands deliver qualified sales prospects to high fit IT suppliers. Juniper leverages its demand generation platform of top web site brands, over 100 technology industry web sites, original market research, licensed third party research, suite of proprietary tools, buyer focused decision matrix models and an integrated network of social media destinations and community forums to collectively promote Juniper content, educate IT buyers and connect technology buyers with relevant technology suppliers.