Juniper @ Work

Juniper Media produces technology media and focused content that helps thousands of IT buyers make better IT purchase decisions every day.

Information technology evaluations and purchase decisions are complex and fraught with risk. Technology buyers seek the best independent analysis sources, useful research and tools to help make better decisions more quickly.

Juniper’s portfolio of top website brands, over 100 technology industry websites, original research, licensed third party research, proprietary tools, decision matrix models and network of social media tools and community forums collectively deliver the most relevant, comprehensive, visited and trusted IT information sources on the Web. Juniper satisfies over 1 million IT buyers each month seeking objective content in areas such as:

• Software as a Service (SaaS) Solutions
• Cloud Computing Solutions
• Customer Relationship Management (CRM) Software
• Enterprise Resource Planning (ERP) Software
• Accounting Software Systems
• Manufacturing and MRP Business Systems
• Human Resource and Payroll Information Systems (HRIS)
• Open Source Software
• IT Strategy and Management
• Information Security

Delivering Sales Leads To Sales Professionals

Juniper offers a suite of integrated and synergistic online marketing services for technology suppliers. Because of the company's technology industry focus, trusted media brands and best in class demand generation network, Juniper achieves an unmatched customer value proposition.

1. For calendar year 2008, Juniper delivered an average of 109 qualified sale opportunities per customer per month; and

2. 70% of Juniper customers' lowered their sales lead acquisition cost by at least one-third and our customers' average price per lead was 39% lower than the technology industry average; and

3. For 67% of customers with more than one lead supplier, Juniper earned the preferred supplier designation; and

4. In addition to lowering marketing costs while at the same time increasing the volume of qualified leads and marketing budget ROI, Juniper clients reported additional benefits in the areas of brand building, third party media exposure and influencer awareness; and

5. Juniper's customer trials and pay for performance programs provide customers' with proven results, measurable ROI and reduced risk.

Best In Class Lead Generation

Juniper is the best in the world at educating website readers in technology topics and acquiring qualified technology leads for technology suppliers.

With its brands, technology industry publications, website properties portfolio and media networks, Juniper achieves three unmatched customer advantages:

1. Juniper brands are the most trusted online educational and independent analysis sources for technology buyers.

2. Juniper’s pure technology industry focus delivers market expertise, high quality journalistic content and an unmatched readership following.

3. Juniper’s organic and highly relevant content based lead acquisition methods produce highly qualified leads for our customers (not just more PPC adwords responses).

Juniper’s original research and published content are globally syndicated across the Internet and offline mediums by highly relevant analysts, influencers and industry authorities. The annual Buyer’s Guides and Vendor Comparison Reviews draw thousands of CIO and IT buyer advance requests for an initial distribution that is unmatched in the online media industry.